Applying Business Discipline to Corporate Philanthropy
Sharon D’Agostino
Vice President, Corporate Contributions and Community Relations, Johnson & Johnson
Richard Kelson
Former Executive Vice President and Former Chief Financial Officer, Alcoa Inc.
Bobbi Silten
Chief Foundation Officer, Gap Inc.
Jane Wales
CEO, World Affairs Council, CEO, Global Philanthropy Forum (Moderator)
Key Takeaways:
- Bringing business discipline to corporate philanthropy means not only utilizing corporate practices, but also defining measures of success and areas of influence of giving programs.
- The creation and execution of a strategic plan should include executive involvement, metrics that are comparable to the company’s performance measures, and long-term planning with short-term outcomes.
- Measurement and outcomes should be integrated with the grant giving process with metrics and annual reviews set at the beginning. With larger programs, specific evaluation standards and methods should be implemented; smaller grants should have regular review times as well.
Links:
> Johnson & Johnson Corporate Giving
> Alcoa Foundation
> Gap, Inc. Community Involvement
> Global Philanthropy Forum
> Session Notes (PDF)
