Beyond Cash: Leveraging Your Resources
Timothy McClimon
President, American Express Foundation
Robert Smith
President, Eli Lilly & Company Foundation
Sandra Wheatley Smerdon
Global Director, Community Affairs, Cisco
Carol Cone
Chairman and Founder, Cone Inc. (Moderator)
Key Takeaways:
- When utilizing non-cash contributions, it is important to have a clear goal and business proposition for your programs. The focus should be on the social and business benefits to the program, and not on who gets the credit.
- Choosing the right partners is critical to the success of noncash programs; they can support your giving program with research, project logistics, and program development. Employees within your corporations often have the relationships to bring the right partners to the table, and they can also facilitate cooperation and agreements among internal and external stakeholders.
- Examples of non-cash contributions is American Express’ building of nonprofit capacity through leadership development training; Cisco’s development of new technology systems for nonprofits; and Eli Lilly & Company’s work to address multi-drug resistant tuberculosis (MDR-TB).
Links:
> Video: American Express Leadership Spotlight [01:00]
> Cisco Community Investments
> American Express Foundation
> Eli Lilly & Company Foundation
> Cone Inc.
> Session Notes (PDF)
