Reassessing Needs, Realigning Strategy
Robert Corcoran
President, GE Foundation Vice President, Corporate Citizenship, GE
Kimberly Davis
President, JP Morgan Chase Foundation
Margaret McKenna
President, Wal-Mart Foundation
Diana Aviv
President and CEO, The Independent Sector (Moderator)
Key Takeaways:
- Though corporate and individual giving is down, there is a substantial increase in the demand for social services. Corporations should and can utilize the resources they have to maximize impact. This requires a commitment to understanding the bigger issues that need to be solved, harnessing the resources within the communities you want to impact, evaluating your impact, and continuing to innovate your giving practice.
- Sound business plans and execution are necessary for administering your giving program so that they are congruent to the operating practices of your company’s core businesses. Evaluation and measurement ensure that you are making the impact and incremental changes you want to achieve with your giving programs.
- Engaging employees is critical to addressing the pressing community needs, especially at this time. All three companies have strengthened their matching gifts programs and promoted or expanded their employee volunteer programs.
Links:
> GE Foundation
> JP Morgan Chase Community Partnership
> Wal-Mart Community & Giving
> The Independent Sector
> Session Notes (PDF)
